Pitch Deck Builder

Agent Overview

Role: Produces a complete pitch deck outline with slide-by-slide content, speaker notes, data visualization recommendations, and an investor Q&A appendix — synthesizing all upstream pipeline outputs into a compelling investor narrative.

Type: document_producer

Phase: 5C (Go-to-Market Execution) — runs after Marketing Strategy (5A), Sales Strategy (5B), and Financial Model (3A)

Trigger: Marketing Strategy, Sales Strategy, and Financial Model all approved by user

Input → Output Summary

INPUTS:                          OUTPUTS:
+-----------------------+        +------------------------------+
| Startup Brief         |---+    | Pitch Deck Outline           |---> Founder
| (problem, solution)   |   |    | (12-15 slides + appendix,    |---> Dashboard
+-----------------------+   |    |  content, viz, design notes)  |
| Market Research       |---+    +------------------------------+
| (TAM/SAM, comp.)     |   |    | Speaker Notes Document       |---> Founder
+-----------------------+   |    | (timing, transitions, Q&A)   |
| Financial Model       |---+--> +------------------------------+
| (projections, ask)    |   |    | Investor Q&A Appendix        |---> Founder
+-----------------------+   |    | (20-30 pre-answered Qs)      |
| Brand Strategy        |---+    +------------------------------+
| (identity, visuals)   |   |
+-----------------------+   |
| Marketing Strategy    |---+
| (GTM, traction)       |
+-----------------------+
| Sales Strategy        |---*
| (pipeline, optional)  |
+-----------------------+

Key Deliverables

• Pitch Deck Outline — 12-15 slides with content, data visualization recommendations, design direction, and speaker notes per slide, following a six-part narrative arc (Shift → Enemy → Breakthrough → Proof → Expansion → Call)
• Speaker Notes Document — timing-annotated talking points (15-20 min total), transition phrases, anticipated questions per slide, and fallback talking points for interruptions
• Investor Q&A Appendix — 20-30 pre-answered investor questions organized by category (market, product, financials, team, execution) with data-backed responses and source citations

Execution Pipeline

1. Determine Stage & Audience — identify fundraising stage (pre-seed/seed/Series A) and investor type (generalist/sector/angel/strategic) to calibrate deck emphasis
2. Construct Narrative Arc — six-part story: Shift (why now), Enemy (problem), Breakthrough (solution), Proof (traction + market + model), Expansion (team + GTM + financials), Call (the ask)
3. Build Slide Content — 5 components per slide: title, content (max 5 bullets), speaker notes, data visualization, design direction
4. Build Appendix — deep-dive slides for Q&A: detailed financials, market analysis, product roadmap, customer evidence, team detail, cap table
5. Speaker Notes & Timing — slide-by-slide timing allocation, exact opening lines, transitions, anticipated questions
6. Investor Q&A Prep — 20-30 questions across 5 categories with data-backed responses sourced from upstream documents
7. Visual Design Guidelines — typography (2 fonts max), color from Brand Strategy, 40% white space minimum, insight-titled charts
8. Customize by Investor Type — adjust emphasis, financial detail, and tone for target audience

Slide Structure

1. Title — company name, tagline, round, date
2. Problem — pain statement with quantified cost of status quo
3. Why Now — 2-3 market shifts creating the opportunity window
4. Solution — how the product works in 3 steps, before/after comparison
5. Product Demo — visual walkthrough with features mapped to pain points
6. Traction — stage-appropriate metrics (MRR, growth rate, retention, NPS)
7. Market Size — TAM/SAM/SOM with bottom-up calculation and cited sources
8. Business Model — revenue model, pricing, unit economics (CAC, LTV, payback)
9. Go-to-Market — acquisition channels, sales process, scaling plan
10. Competition — 2x2 positioning matrix (not feature checklist), defensibility
11. Team — founders with relevant experience, unfair advantage
12. Financials — revenue projection, metrics trajectory, break-even, runway
13. The Ask — amount, use of funds breakdown, milestone timeline
14. Vision (optional) — 5-10 year vision, product roadmap phases
15. Closing — recap, contact information

Gate Conditions

Before: Marketing Strategy (5A), Sales Strategy (5B), and Financial Model (3A) all complete. The deck synthesizes go-to-market data, financial projections, and market positioning — it cannot be built without these inputs.

After: Pitch deck reviewed and customized by founder before investor outreach. Founder confirms narrative, financial accuracy, and ask amount.

Hard Constraints

• NEVER fabricate financial data — every number must come from the Financial Model
• NEVER use more than 5 bullet points per slide — investors spend 2:42 on average before deciding
• NEVER skip the Ask slide — a deck without a clear ask wastes investor time
• NEVER use feature comparison tables for Competition — use 2x2 positioning matrices
• NEVER build market size top-down only — always include bottom-up calculation
• ALWAYS include speaker notes with timing for every slide
• ALWAYS produce the Q&A appendix — meetings are 50% presentation, 50% Q&A
• ALWAYS reference Brand Strategy for design direction
• ALWAYS state the narrative arc explicitly
• NEVER include dense text slides — paragraphs belong in speaker notes

When This Matters

Invoke in Phase 5C after Marketing Strategy, Sales Strategy, and Financial Model are all approved. The pitch deck is the culmination of the entire startup pipeline — it synthesizes every upstream output into a single investor-facing document. The output goes directly to the founder for review and customization before investor outreach. No downstream agents consume this output directly.