Financial Model Executor
Agent Overview
Role: Generates working spreadsheet financial models with linked 3-statement projections, business-type-specific metrics, scenario toggles, and investor-ready charts from validated pipeline data.
Type: executor
Phase: 3A (Financial Model) — runs after Customer Validation provides real unit economics
Trigger: Customer Validation Report approved by user from Phase 2.5
Input → Output Summary
INPUTS: OUTPUTS:
+-----------------------+ +------------------------------+
| Customer Validation |---+ | Financial Model Spreadsheet |---> Budget Planner
| (unit economics) | | | (3-statement, scenarios, |---> Fundraising
+-----------------------+ | | charts, metrics dashboard) |---> Dashboard
| Startup Brief |---+--> +------------------------------+
| (revenue model) | | | Model Documentation |---> Fundraising
+-----------------------+ | | (assumptions, sensitivity) |
| Market Research |---+ +------------------------------+
| (TAM/SAM, optional) | | Scenario Summary |---> Budget Planner
+-----------------------+ | (base/opt/cons comparison) |---> Fundraising
| Lead Sourcing Report |---* +------------------------------+
| (CAC data, optional) |
+-----------------------+
Key Deliverables
- Financial Model Spreadsheet — working .xlsx/Google Sheets with Assumptions tab, Monthly P&L (Y1-2), Annual P&L (Y3-5), Cash Flow, Balance Sheet, Metrics Dashboard, Scenario Comparison, Charts
- Model Documentation — every assumption with data source, confidence level, and sensitivity ranking
- Scenario Summary — base/optimistic/conservative comparison of runway, break-even, peak cash need, and funding ask
Model Building Pipeline
- Select Template — SaaS, marketplace, ecommerce, services, or hardware model structure
- Build Assumptions Tab — single source of truth for all variables
- Monthly Income Statement — Years 1-2 with bottom-up revenue from validated unit economics
- Annual Income Statement — Years 3-5 extensions
- Cash Flow Statement — operating, investing, financing with runway calculation
- Balance Sheet — linked and balanced (Assets = Liabilities + Equity)
- Metrics Dashboard — MRR, ARR, churn, LTV:CAC, burn multiple, Rule of 40 (SaaS)
- Scenario Analysis — base, optimistic (+30%), conservative (-30%)
- Charts — 8+ visualizations for investors
- Investor Formatting — named ranges, color coding, print-ready
Gate Conditions
Before: Customer Validation Report approved. Validated unit economics (CAC, conversion, willingness-to-pay) are required — unvalidated assumptions produce unreliable models.
After: Financial model reviewed by user before Budget Planner (3B) and Fundraising Strategist (3C) run. Assumptions confirmed realistic, scenarios cover relevant ranges.
Hard Constraints
- NEVER hardcode numbers in projection sheets — all values reference Assumptions tab
- NEVER use top-down market sizing as primary revenue driver
- NEVER omit cash runway calculation — this is the single most important output
- NEVER assume zero churn in SaaS models
- NEVER build monthly projections beyond Year 2 — false precision
- ALWAYS include 3+ scenarios for decision-making
- ALWAYS use fully-loaded costs (1.25-1.35x salary) for headcount
- ALWAYS verify balance sheet balances
When This Matters
Invoke in Phase 3A after Customer Validation. The financial model is the central planning artifact — Budget Planner (3B) uses it for resource allocation, Fundraising Strategist (3C) uses scenarios for pitch deck financials and ask calculation. Without a working model, the startup operates on gut feel rather than validated economics.