This recipe executes a full 2-day Rorschach GTM workshop. Day 1: signal design, category redefinition, exhaust fume detection, friction gate architecture. Day 2: committee topology mapping, counterfactual scenarios, immune response navigation, roadmap integration. Revenue: $12K workshop + $3K/month advisory retainer upsell. [src1, src4]
Which path?
├── In-person workshop (preferred)
│ └── PATH A: Physical exercises
├── Remote workshop
│ └── PATH B: Digital exercises (Miro/FigJam)
└── Hybrid
└── PATH C: Mixed (avoid if possible)Identify domain-specific failure states, craft ambiguous artifacts, predict insider vs. outsider reactions. See detailed sub-recipe. [src1]
Verify: Each participant produces 3+ signal artifacts. · If failed: Provide worked examples, reduce to 3 failure states.
Map current positioning, identify category trap, design new category frame, test against buyer personas. [src2]
Verify: New category frame with before/after documented. · If failed: Use “alien landing” exercise.
Present signal architecture from card #123. Team validates mappings, prioritizes triggers, designs 3 new compound triggers.
Verify: Signal architecture validated, 3+ new triggers added. · If failed: Pivot to data source audit exercise.
Design intentional obstacles that filter low-intent prospects while accelerating high-intent ones. [src1]
Verify: 3+ friction gates with trigger conditions. · If failed: Present cost-per-unqualified-meeting data to reframe friction.
Present committee model from card #124. Validate against real accounts, assign real names to role archetypes, review silence detection rules. [src3]
Verify: Committee validated for 3+ accounts. · If failed: Run “deal autopsy” exercise.
Design 5 plausible disruption scenarios, map decision points, create fill-in-the-blank templates.
Verify: 5+ scenarios documented. · If failed: Provide 2 worked examples.
Map how target organizations resist new vendors. Design navigation strategies per resistance pattern. [src3]
Verify: 4+ resistance patterns mapped. · If failed: Use industry case studies.
Synthesize all outputs into 90-day GTM roadmap. Prioritize by impact-to-effort. Present advisory retainer.
Verify: 90-day roadmap with milestones, owners, metrics. · If failed: Use dot voting for prioritization.
| Quality Metric | Minimum Acceptable | Good | Excellent |
|---|---|---|---|
| Signal artifacts per participant | > 3 | > 5 | > 8 |
| Friction gates designed | > 3 | > 5 | > 7 |
| Committee roles validated (accounts) | > 3 | > 5 | > 8 |
| Counterfactual scenarios | > 3 | > 5 | > 7 |
| Roadmap actions prioritized | > 8 | > 12 | > 16 |
| Retainer conversion rate | > 30% | > 50% | > 70% |
| Component | Cost | Notes |
|---|---|---|
| Pre-workshop preparation | $3K | Signal arch + committee mapping (~8 hours) |
| Workshop facilitation (2 days) | $6K | $3K/day facilitator rate |
| Post-workshop report | $2K | Report generator agent + review |
| Materials + logistics | $500 | Worksheets, sticky notes, travel |
| Contingency | $500 | Extended sessions, follow-up calls |
| Total workshop | $12K | |
| Advisory retainer | $3K/month | 3-month minimum |
Facilitating without completing cards #123 and #124. Result: generic exercises, low engagement, workshop feels templated. [src1]
Present their specific signal architecture and committee dynamics to earn trust.
60-slide decks instead of interactive exercises. Result: disengagement, no co-creation. [src4]
15 minutes context, 1h 45m hands-on per session.
Ending without presenting advisory retainer. Result: 100% of recurring revenue lost.
Reference ongoing support naturally, present formally in Session 8.
Use when an agent needs to plan or facilitate a Rorschach GTM workshop engagement. This is the master recipe for the 2-day workshop — 8 sessions, 2 days, $12K revenue + $3K/month retainer upsell. Requires completed pre-analysis from cards #123 and #124.