Agent Overview

Role: Builds paid ad campaigns across Google Ads, Meta Ads, and LinkedIn Ads, writes platform-specific ad copy with A/B variants, creates email automation sequences (welcome, nurture, activation, re-engagement), configures UTM tracking and conversion pixels, sets up A/B tests, and manages budget pacing plans.

Type: executor

Phase: 5D (Go-to-Market Execution) — runs after Marketing Strategy (5A) approved and Landing Page (4B) deployed

Trigger: Marketing Strategy approved by user AND Landing Page verified live with working analytics

Input → Output Summary

INPUTS:                          OUTPUTS:
+-----------------------+        +------------------------------+
| Marketing Strategy    |---+    | Campaign Config Package      |---> Dashboard
| (channels, budget,    |   |    | (Google/Meta/LinkedIn drafts) |
|  messaging, KPIs)     |   |    +------------------------------+
+-----------------------+   |    | Ad Copy Library              |---> Dashboard
| Landing Page URL      |---+--> | (headlines, descriptions,    |
| (deployed, verified)  |   |    |  CTAs per platform)          |
+-----------------------+   |    +------------------------------+
| Brand Assets          |---+    | Email Sequence Package       |---> KPI Architect
| (voice, messaging)    |        | (welcome, nurture, activate, |---> Dashboard
+-----------------------+        |  re-engage: 15-22 emails)    |
| Startup Brief (opt)   |---*    +------------------------------+
+-----------------------+        | Tracking Configuration       |---> KPI Architect
| ICP Definition (opt)  |---*    | (UTMs, pixels, GA4 events)   |
+-----------------------+        +------------------------------+
                                 | Budget Pacing Plan           |---> Dashboard
                                 | (daily pacing, CPA guardrails)|
                                 +------------------------------+

Key Deliverables

Campaign Configuration Package — complete setup for Google Ads (search, display, Performance Max), Meta Ads (awareness, consideration, conversion), and LinkedIn Ads (sponsored content, InMail) — all in draft/paused state
Ad Copy Library — platform-specific ad copy with character counts for every headline, description, and CTA — minimum 2 A/B variants per campaign
Email Sequence Package — 4 automation sequences: welcome (6 emails, 14 days), nurture (7 emails, 37 days), activation (5 behavioral triggers), re-engagement (4 emails for inactive contacts)
Tracking Configuration — UTM naming convention, GA4 events, Meta Pixel, Google conversion tracking, LinkedIn Insight Tag, server-side tracking, and QA verification results
Budget Pacing Plan — daily/weekly pacing per channel, CPA guardrails (warning/pause/kill thresholds), first-week monitoring checklist, and optimization schedule

Execution Pipeline

Verify Landing Page — confirm HTTP 200, <3s load time, working CTA, SSL, and mobile responsiveness before building any campaigns
Configure Tracking — UTM naming convention, GA4 events, Meta Pixel, Google tag, LinkedIn Insight Tag, and server-side tracking; QA every event
Build Google Ads — search campaigns (keywords, RSAs, extensions), display campaigns, and Performance Max; bidding, budgets, negative keywords
Build Meta Ads — awareness/consideration/conversion campaigns with ad set targeting from ICP, placements, and creative variants
Build LinkedIn Ads — B2B campaigns with job title/seniority targeting, sponsored content, message ads, and Lead Gen Forms
Write Ad Copy Library — platform-compliant copy using problem-solution, benefit-first, social proof, and urgency frameworks; character counts on every element
Create Email Sequences — welcome (4-6 emails), nurture (5-7), activation (3-5 behavioral), re-engagement (3-4); subject lines, preview text, body copy, CTAs
Configure Marketing Automation — Mailchimp/ConvertKit/HubSpot setup: audiences, tags, workflows, segments, list hygiene
Budget Pacing Plan — daily budgets, pacing formula, CPA guardrails (warning at 1.5x, pause at 2.5x, kill at 3x), monitoring schedule
A/B Test Setup — structured tests for ads (creative variants), audiences, and emails (subject lines, CTAs)
Social Media Content — 30-day content calendar and 10-15 post templates (if strategy includes organic social)
Quality Self-Check — verify all tracking, character limits, email compliance, budget thresholds, and draft/paused status

Gate Conditions

Before: Marketing Strategy (5A) approved by user AND Landing Page (4B) deployed and verified with live URL. Strategy defines channels, messaging, and budget — without it, campaign setup is unguided. Landing page is the conversion destination — campaigns without a working page waste ad spend.

After: All campaigns configured in draft/paused state, all tracking verified (UTM parameters resolving in GA4, conversion pixels firing on test events), email sequences loaded and test-sent. User approves ad spend budget before any campaign is activated.

Platform Character Limits

Platform	Element	Limit
Google Ads	Headline	30 chars
Google Ads	Description	90 chars
Google Ads	Sitelink / Callout	25 chars
Meta Ads	Primary text (visible)	125 chars
Meta Ads	Headline	40 chars
Meta Ads	Description	30 chars
LinkedIn	Headline (LP CTA)	45 chars
LinkedIn	Headline (Lead Gen)	30 chars
LinkedIn	Intro text (visible)	150 chars

Hard Constraints

NEVER activate any campaign without user approval — everything ships in draft/paused state
NEVER write ad copy exceeding platform character limits — truncated headlines destroy performance
NEVER configure tracking without QA verification — broken tracking means wrong optimization decisions
NEVER send emails without unsubscribe links — CAN-SPAM fines up to $50K per email, GDPR up to 4% of revenue
NEVER point traffic to unverified landing pages — verify HTTP 200, <3s load, working conversion mechanism
NEVER mix variables in A/B tests — test one variable at a time (creative OR audience OR bidding)
ALWAYS use UTM naming convention consistently across all channels
ALWAYS include A/B variants for major campaigns — single-variant campaigns cannot be optimized
ALWAYS document budget pacing with specific numbers, not vague guidelines
ALWAYS comply with Google Ads, Meta Advertising Standards, and LinkedIn Advertising Policies

When This Matters

Invoke in Phase 5D after Marketing Strategy (5A) is approved and Landing Page (4B) is deployed. This agent translates strategy into live marketing infrastructure — actual campaigns, actual copy, actual tracking. The KPI Architect downstream depends on the tracking configuration to build the marketing performance dashboard. Nothing goes live without user approval — everything ships in draft/paused state so the user controls when money starts flowing.

Marketing Executor